P1DRIVERPROGRAM
For brands

One deal.
A roster of drivers.

Sponsoring racing drivers one at a time is slow, and the ones worth having — the small drivers whose audiences actually trust them — are the hardest to reach. We run the roster, put your offer on every driver's page, and tell you which driver produced each sale.

One affiliate account on your side. No new tracking to build.

One link, per driver
#44Caseysubid=casey
#17Marlowsubid=marlow
#08Rennsubid=renn
yourstore.com/?aff=P1&subid=marlow
Your report comes back with the sub-id attached. That is the whole integration.
What you get

Placement that
reports back.

One integration

Your existing affiliate link with a sub-id, or per-driver codes if you'd rather issue them. Nothing to build on your side and nothing to maintain.

Per-driver reporting

Every click is logged against the driver who sent it, so you can see which of them actually move product instead of guessing from one flat total.

Real placement

Your brand sits on a driver's own page — the link in their bio, the one they give out on stream — not buried in a video description that scrolls away.

How it works

One account.
Every driver tracked.

You approve us once, as a single partner. The driver's identity rides in the sub-id your network already supports and comes back to us on your commission report — so you never manage a list of individual affiliates.

01
You approve one partner

One application, one account, one set of terms. We tell you up front that we place links on driver pages — no quiet syndication.

02
We stamp the driver in

Every offer link carries that driver's code in your network's sub-id field. Nothing about your setup changes.

03
You pay one invoice

Your report comes back with sub-ids attached. We split it out to the drivers and you settle with one party.

Before you write in

Two things decide
whether this works.

Your network passes sub-ids

Impact, Awin, Rakuten, CJ, PartnerStack, GoAffPro and Tapfiliate all do. A self-hosted program that needs a separate account per driver does not scale, and we would rather find that out now than three weeks in.

Your terms allow a roster

Some programs forbid links on sites you do not own outright. Driver pages are ours, not theirs — but it has to be in writing, so tell us if your terms say anything about sub-affiliates or media partners.

We are early and we would rather say so than inflate a number. Ask us for current roster size and click volume and you will get the real figures.

Talk to us

Tell us what you sell.
We tell you straight.

Whether our drivers are the right audience for it, and whether your program can actually track them. Two minutes, and a person reads every one.

Your channels — handle or link is fine

Not vanity metrics — we want to know whether resharing a driver's post is on the table. That reach is usually worth more to a small racer than the commission is.

Nothing signed, nothing charged. If you'd rather just email, we're at partners@takep1.com.

Partners — P1 driver sponsorship